Best Basketball Shoe Brands – Popularity, Innovations, And Impact

best basketball shoe brands

Basketball, a sport that requires speed, agility, and endurance, demands footwear that can keep up with its intensity. Basketball shoes are not just fashion statements; they are essential gear designed to enhance performance, ensure safety, and withstand the rigors of the game. 

Various brands have carved their names in the basketball shoe industry, each with unique offerings and innovations. 

Let’s look at the most popular basketball shoe brands, analyze their key features, endorsements, and price ranges, and discuss the future trends shaping the industry.

Join us as we lace up and dive deep into the world of basketball shoes.

What Are The Most Popular Basketball Shoes Brands?

There are several​​ popular basketball​​ shoe brands available​​ in the market​​. Some of the​​ most well-known brands​​ include:​

  1. Nike: Nike is one of the most famous sports brands worn by roughly 70% of NBA players. Their basketball shoes offer innovative designs, engineering, and sleek style. Here are our best Nike basketball shoe recommendations.
  2. Air Jordan: A sub-brand of Nike, Air Jordan is known for its iconic sneakers and association with basketball legend Michael Jordan. Here are our best Jordan basketball shoe recommendations.
  3. Adidas: Adidas is a well-established sports brand that offers high-quality performance sneakers for basketball players. Here are our recommendations for best Adidas basketball shoes.
  4. Reebok: Reebok is another famous brand that provides basketball shoes focusing on comfort and performance. Here are our best Reebok basketball shoe recommendations.
  5. Under Armour: Under Armour is known for its high-quality sports apparel and footwear, including basketball shoes. Here are our best Under Armour basketball shoe recommendations.
  6. Puma: Puma has recently entered the basketball shoe market, offering stylish and performance-oriented sneakers. Here are our best Puma basketball shoe recommendations.
  7. New Balance: New Balance has also joined the basketball shoe market, incorporating their Fresh Foam technology into their basketball shoes.
  8. Converse: Converse, a classic brand known for its casual sneakers, has also ventured into the basketball shoe market.

Some other recommendations:

What Impact Do Professional Players Have On Basketball Shoe Brands?

Professional basketball players have a significant impact on basketball shoe brands. Their endorsements and on-court performances can drive sales and increase brand recognition. 

Here are some ways professional players influence basketball shoe brands:

  1. Celebrity endorsement: Pairing a celebrity basketball player with a shoe brand can drive sales by using the player’s skills, personality, or style to sell the product. Sneakers and basketball stars are a natural example of the perfect pairing of a celebrity to a brand.
  2. Performance impact: Players who perform at an elite level gain attention, which means they are in the eyes of the media and fans. When a player performs well while wearing a particular brand, their shoe sales can increase due to their recent performance.
  3. Injuries and sales: When players get injured, their shoe sales can decrease because they are sidelined and not in uniform, so the media and fans see less of them wearing their signature shoes.
  4. Revolutionizing the industry: Michael Jordan’s partnership with Nike revolutionized athlete endorsements and paved the way for other athletes to make millions from sponsorships. His sneaker brand became a staple in streetwear culture, influencing the basketball and fashion industries.
  5. Market dominance: Over 70% of NBA players wear Nike shoes, making it the league’s most famous basketball shoe brand. Nike’s basketball legacy was solidified in the 1980s with its partnership with Michael Jordan, and it continues to dominate the market today.

What Are The Different Price Ranges Of Each Basketball Shoe Brand?

The different price ranges of basketball shoe brands are as follows:

  • Reebok: Average price of $153.57
  • Nike: Average price of $139.19
  • Under Armour: Average price of $120.91
  • Adidas: Average price of $120.59
  • Fila: Average price of $120.00

However, these are average prices, and the actual price range for each brand can vary significantly. Here are some rough price ranges for popular basketball shoe brands:

  • Adidas: $80 to $120
  • Nike: $75 to $200, with newer models around $160
  • Under Armour: Prices vary, with budget options under $100

Additionally, here are some general price ranges for different categories of basketball shoes:

  • Men’s Shoes: $65 to $225
  • Women’s Shoes: $70 to $200
  • Kids’ Shoes: $40 to $200

Remember that these price ranges are not exhaustive and can vary depending on the specific model, store, and availability.

Which Basketball Shoe Brands Offer Budget-Friendly Options?

Several basketball shoe brands offer budget-friendly options for affordable performance footwear. Some of these brands include:

  1. Adidas: Offers shoes in the price range of $80 to $120, with some models available for as low as $35 to $75.
  2. Under Armour: Provides budget options under $100.
  3. Nike: While newer models can be more expensive, affordable options are still available.

Additionally, you can find budget-friendly basketball shoes from other brands, such as Puma and Jordan.

Non-signature models and older models from previous seasons can also be more affordable.

You can check out various lists and guides online to find the best basketball shoes for under $100.

How Have Basketball Shoe Brands Innovated?

Basketball shoe brands have innovated to improve performance, cater to different playing styles, and revolutionize the sneaker industry. Some notable innovations include:

  1. Nike’s Greater Than Series: This series rethinks the design of basketball shoes by focusing on specific movements—RUN, CUT, and JUMP—instead of creating shoes for general basketball players. This approach aims to amplify the performance of athletes with different playing styles and strengths.
  2. Michael Jordan’s partnership with Nike: The Nike-Jordan partnership revolutionized athlete endorsements and the sneaker industry. The Air Jordan 1 became the most influential sneaker of all time. Jordan’s impact on the basketball court influenced hip-hop culture and streetwear.
  3. Nike’s marketing and endorsement strategies: Nike innovated in marketing and endorsement by partnering with top athletes like Michael Jordan, which helped the brand become the go-to sneaker choice for most NBA players.
  4. A systems-based approach to basketball sneakers: Nike’s research and development teams have been working on creating footwear that caters to the diverse array of playing styles at all levels, emphasizing particular movements and promising to enhance the performance of the described athlete.
  5. Affordable options from top brands: Brands like Adidas, Under Armour, and Nike have made cheap basketball shoes available for everyone, ensuring players can access high-quality footwear without breaking the bank.

What Can We Expect In The Future From Basketball Shoe Brands?

In the future, we can expect basketball shoe brands to focus on the following aspects:

  1. Catering to diverse playing styles: Brands like Nike are already working on designing shoes that cater to specific movements like RUN, CUT, and JUMP rather than creating shoes for general basketball players. This approach aims to amplify the performance of athletes with different playing styles and strengths.
  2. Continued innovation in research and development: Basketball shoe brands will continue to invest in research and development to create new and improved footwear designs. Nike, for example, releases new sneakers daily, with their R&D teams planning years.
  3. Expanding signature lines and collaborations: Brands will continue to partner with top athletes and celebrities to create signature shoe lines and collaborations, as seen with Nike’s partnership with Michael Jordan and Adidas’ partnership with Damian Lillard.
  4. Focus on affordability: Basketball shoe brands will continue to offer affordable options for players, ensuring that high-quality footwear is accessible to everyone without breaking the bank.
  5. Market competition and growth: The basketball shoe market is expected to grow, with top global manufacturers holding a significant market share. Brands will continue to compete for market dominance, leading to more innovations and improvements in shoe designs and technologies.
  6. Embracing sustainability: As environmental concerns become more prominent, basketball shoe brands may focus on incorporating sustainable materials and practices into their manufacturing processes to reduce their environmental impact.


The basketball shoe industry is a dynamic and competitive landscape of constant innovation and evolution. Brands such as Nike, Adidas, Under Armour, and Reebok, among others, continue to push the boundaries of technology and design to provide athletes with footwear that optimizes performance, offers comfort, and prevents injuries. 

Endorsements from professional athletes considerably impact these brands, elevating their status and driving sales. While the price range varies, each brand offers options that cater to different budgets without compromising quality.

As we move forward, we can expect further advancements in shoe technology, an increasing focus on sustainability, and a continued commitment to meeting diverse athletic needs.

Regardless of the changes ahead, one thing remains certain: the best basketball shoe brands will continue to balance style, performance, and comfort in creating footwear that leaves a mark on and off the court.