What Does Shaq Own? Companies, Businesses, Brands

Last Updated on: 19th September 2023, 05:14 pm

what does Shaq own

Shaquille O’Neal, also known as Shaq, is a retired professional basketball player who has become a successful entrepreneur and investor. He has ownership stakes in various companies, businesses, and brands, in addition to his vertical jump and dunk skills!

Here is a list of his most notable investments and business ventures.

How Many Businesses Does Shaq Own?

It is difficult to provide an exact number of businesses owned by Shaquille O’Neal, as his investment portfolio is extensive and constantly evolving. However, based on the information provided in previous responses, we can list some of the notable businesses and investments associated with Shaq:

  1. Restaurants and Food Chains (Papa John’s, Five Guys, Big Chicken, Krispy Kreme)
  2. Fitness and Wellness (24 Hour Fitness, Ladder)
  3. Technology and Entertainment (Google, Apple, Ring, NFTs)
  4. Sports and eSports (Sacramento Kings, NRG Esports)
  5. Other Investments and Ventures (The General Insurance, Carnival Cruise Line, Steiner Sports)
  6. Real Estate Investments
  7. Media and Entertainment (Television, Film, Music)
  8. Philanthropy (Shaq Foundation)
  9. Retail and Consumer Goods (Skechers, Zales)

Please note that this list may not be exhaustive, and Shaq’s involvement in various industries may change over time.

Restaurants and Food Chains

  • Papa John’s: Shaq joined the board of directors of Papa John’s in 2019 and invested in nine stores in the Atlanta area. He also became the brand ambassador for the pizza chain.
  • Five Guys: Shaq owned 155 Five Guys franchises, accounting for about 10% of the company’s total stores.
  • Big Chicken: In 2018, Shaq opened his own fast-casual chicken restaurant called Big Chicken in Las Vegas, Nevada.
  • Krispy Kreme: Shaq purchased a historic Krispy Kreme Doughnuts location in Atlanta in 2016 and became a global spokesperson for the brand.

Fitness and Wellness

  • 24 Hour Fitness: Shaq partnered with 24 Hour Fitness to launch a line of co-branded fitness centers called “Shaquille O’Neal 24 Hour Fitness”.
  • Ladder: Shaq is an investor in Ladder, a sports nutrition company co-founded by LeBron James, Arnold Schwarzenegger, and Lindsey Vonn.

Technology and Entertainment

  • Google: Shaq was an early investor in Google, having purchased shares before the company went public in 2004.
  • Apple: Shaq has mentioned in interviews that he is an investor in Apple Inc.
  • Ring: Shaq invested in the smart doorbell company Ring, which was later acquired by Amazon for over $1 billion.
  • NFTs: Shaq has entered the NFT (non-fungible token) market by launching his own NFT collection called “Shaq’s Fun House”.

Sports and eSports

  • Sacramento Kings: Shaq became a minority owner of the NBA team Sacramento Kings in 2013.
  • NRG Esports: Shaq is an investor in NRG Esports, an eSports organization with teams competing in various games such as League of Legends, Overwatch, and Rocket League.

Real Estate

  • Real Estate Investments: Shaq has invested in various real estate properties, including residential and commercial spaces. He has partnered with Boraie Development to build a $79 million apartment complex in his hometown of Newark, New Jersey.

Media and Entertainment

  • Television: Shaq has been involved in various television projects, including hosting and producing shows. He is currently an analyst on the popular NBA show “Inside the NBA” on TNT.
  • Film: Shaq has appeared in several movies, such as “Kazaam,” “Blue Chips,” and “Uncle Drew.” He has also lent his voice to animated films like “The Lego Movie” and “The Smurfs 2.”
  • Music: Shaq has released multiple rap albums, with his debut album “Shaq Diesel” going platinum in 1993.


  • Shaq Foundation: Shaq established the Shaquille O’Neal Foundation, which focuses on providing resources and opportunities to underserved youth in the areas of education, health, and wellness.

Retail and Consumer Goods

  • Skechers: Shaq partnered with Skechers to launch a line of affordable basketball shoes for children, called “Shaq by Skechers.”
  • Zales: Shaq has a jewelry line with Zales called “The Shaquille O’Neal Collection,” which includes men’s jewelry and watches.
  • Shaquille’s Car Wash

Other Investments and Ventures

  • The General Insurance: Shaq is a brand ambassador and investor in The General Insurance, an auto insurance company.
  • Carnival Cruise Line: Shaq serves as the “Chief Fun Officer” for Carnival Cruise Line, promoting the brand and its offerings.
  • Steiner Sports: Shaq has a partnership with Steiner Sports, a sports memorabilia company, for exclusive autographed memorabilia.